- Offer Google services and ensure they are working properly
- Monitor service interruptions and protect against spam, fraud and abuse
- Measure audience engagement and site statistics to understand how our services are used and to improve quality
- Develop and improve new services
- Advertise and evaluate effectiveness
- Offer customized content based on your settings
- Display custom ads based on your settings
Non-personalized content depends, for example, on the content of the site you are visiting, the activity of your current research session and your position. Non-personalized ads depend on the content of the site you are visiting and your approximate location. Ads and custom content can also include more relevant results, recommendations and ads tailored to your past activity on this browser, like your previous Google searches. Where appropriate, we also adapt the experience according to the age of the user using cookies and data.